Landing pages that promote conversions must include an eye-catching headline and subheading, captivating copy, and quality visuals.
Crafting successful landing pages takes dedication and time, but it can also be an invaluable tool for your business. Follow these guidelines to make your next page as effective as possible.
1. Keep it simple
A landing page is an effective tool in the marketing mix that can help boost conversions. To create effective landing pages, focus on your audience, keep the copy concise and use visuals to improve user experience.
The primary objective of a landing page is to drive traffic towards an action (email sign up, purchase, etc.). In order to accomplish this goal, the page should feature an engaging headline and call-to-action (CTA).
On a landing page, using lengthy forms can deter potential customers from filling them out. To encourage visitors to share about your offer, include testimonials from users or share buttons for social media platforms.
2. Focus on one goal
When creating effective landing pages, focusing on one goal can often be more successful than trying to meet multiple objectives. This is because offering visitors too many choices can make it difficult for them to make a decision.
Page design can be very subjective; what works for one business may not work at all for another. So take time to consider what your audience wants and tailor your content accordingly.
In addition to a compelling call-to-action, showcase customer benefits and testimonials that can reassure prospects your product or service is worth the investment. This technique, known as social proof, has been known to significantly boost conversions.
3. Make it easy to navigate
If you’re running a PPC campaign or building your newsletter list, your landing page must be user-friendly. Studies show that visitors spend less than 15 seconds on any given website, so make it simple for them to locate the information they need.
To achieve optimal clarity on your landing pages, it is best to eliminate any elements that might detract from your main message. These could include navigation bars, images or video. Effective landing pages feature a clean structure with strong contrast so the most significant aspects stand out. Furthermore, having several compelling calls-to-action (CTAs) at the top of the page helps guarantee you get maximum engagement from visitors.
4. Use compelling copy
When creating a landing page, it’s essential to use persuasive copy that motivates visitors to take action. Doing so will boost your conversion rate and help establish your brand in the eyes of visitors.
Engaging copy is essential for engaging your audience and building trust with them. Additionally, it sets you apart from competitors, increasing the likelihood of success.
Writing effective copy requires understanding your target personas’ pain points and value propositions. Additionally, including social proof such as testimonials from reliable sources can help make your copy stand out.
Keep your copy concise and to the point, as visitors are often in a rush and don’t have time to explore what you have to offer them. By keeping your copy concise and easy-to-read, you can improve conversion rates and generate more leads for your business.
5. Use visuals
Visuals are an integral component of landing pages, as they convey a message and emphasize key features and advantages. Not only this, but visuals also help boost conversions and provide your visitors with an unforgettable experience.
Visuals that elicit specific emotions can make your offer more captivating and persuasive. Furthermore, they make it simpler for prospects to notice your CTA button.
One way to utilize visuals on your landing page is through product images. Showing people exactly what people will receive from a purchase makes your brand more relatable for customers and increases conversions.
Another way to add visuals is through videos. This technique works particularly well for software products and service businesses that must demonstrate how their product functions to customers.