Brands of the World is an extensive resource that hosts the largest free vector logo collection on the web. Its community of logo critics also gives users the chance to upload their own logos and get feedback from other designers. This service is particularly useful for designers who are in the process of creating a logo, as it allows them to showcase their work and critique others’ designs.
In this year’s ranking, Amazon maintains its position as the world’s most valuable brand, with a value of $268 billion, the same as that of its rival Apple (£612 billion). The tech sector is driving growth for non-tech brands, too, resulting in a $42 trillion market cap. Moreover, four of the top ten brands have doubled their values in the past year: Meituan, Pinduoduo, Moutai, TikTok, and Tesla. In fact, 69 brands have increased their values since 2020, including 13 new entrants such as Amazon, Nidia and AMD, Spotify, and Google.
Another example of a highly popular brand is Coca-cola, which is widely known around the world as the symbol of capitalism. It evokes strong images of America and possesses a large advertising budget. It also recognises that part of its brand recognition comes from the culture surrounding its products. As a result, Coca-Cola has become one of the most well-known brands in the world.