Measurement is important in verifying marketing and promotions campaign success, so here are 4 methods in which you can determine their success:

You’ll know you’re getting the most from your promotional efforts when you measure and report their performance, giving your startup an edge.

Track Your Conversion Rate

Your conversion rate is the most common conversion statistic that you can measure and refers to the percentage of users who did your goal (purchase or sign up for your newsletter) as a percent of visitors to your site.

This measurement is critical as it will tell you what’s working for your marketing campaigns when it comes to generating new customers. Furthermore, it allows determining which channels are doing well and which channels are under improvement.

Use tactics such as creating an air of urgency with a limited-time promotion, and dynamic language in CTAs to capture visitors to drive conversions. Also, assess your top, middle and bottom-of-funnel content if it’s converting prospects on the right side of the customer value curve; Average revenue per user or time on page are good measures of effectiveness.

Track Your Sales

The most important thing in any marketing campaign is keeping a tab on its results to make sure you’re reaching your promotion objectives and also learn where you can improve. Further, sales analytics using company campaigns lets you verify if they’re really adding to bottom lines.

Customer survey and comment analytics can be very helpful in understanding the customer’s response to marketing, depending on the business type. If you gather feedback from customers using customer surveys and commenting tools like website heatmap software and campaign landing pages campaigns that you create & manage, you’ll know what marketing content resonates with them best and help increase their customer satisfaction and brand loyalty. You can even monitor calls or inquiries to see how well your team is closing new customers.

Track Your Customer Satisfaction

Customer satisfaction can be an indispensible indicator for assessing if a company is meeting customer’s needs and expectations; providing feedback about product quality, services, and experience.

Customers who are happy with your products or services will continue to buy from you, which creates brand loyalty and growth. Identifying customer complaints and identifying opportunities to make it better can result in higher retention, word of mouth, and lower acquisition costs.

Companies who want to get customer feedback can send customer surveys via email or SMS, website feedback widgets and in-person interviews. The companies can then analyse qualitative data like open-ended responses or comments to gain useful information, customers could even be prompted to participate with small incentives for participation.

Track Your Return on Investment

It’s not easy to reach a positive ROI on your business promotion spend, so be sure to measure your lead generation, sales conversions and CLV to know whether it’s paying off. The more information you have, the better you will be able to take better decisions to drive greater ROI; Monthly sales growth reports gives a detailed idea on the actual effects of marketing campaigns directly on revenue; this allows you to tweak promotion strategies and get more revenue and performance boost for your business.